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Stop Saying Optimize and Start Really Optimizing!
The word optimize is used way too often. Like all buzzwords in the AdTech world, optimization has come to mean something that, counter-intuitively, doesn’t hold much weight anymore. Every Tom, Dick and...
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Sensis, Australia’s Leading Local Reseller, Sees 40% lower CPC on Bing with...
Sensis saw improved performance and reach after advertising on Bing Ads by using Acquisio’s ad cloner and optimization tools, and learned that, on average, CPC was 40% lower on Bing Ads compared to...
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Introducing Acquisio’s Advocate Marketing Initiative, Launch Pad
As business grows, too often customer service and client communication can take a dive. We didn’t want that to happen at Acquisio and took extra steps to make sure that while our business grew and...
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History’s Best Moustaches – As Voted By You!
As Movember comes to an end, we thought there was no better time to give some love to the famous ‘mo’s of history. Last year Acquisio raised $1148.56 and helped Canada raise over $20 million towards...
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Why is Speed So Important for Bid Optimization?
Acquisio prides itself on being one of the fastest bid and budget optimization solutions on the market, but what does speed really have to do with getting more clicks or conversions and paying less?...
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Acquisio Helps 3GEngagement Scale with BBM
As an advertising agency in the auto industry, 3GEngagement needed a platform that offered cross-platform ad management, campaign optimization, and simple, effective automated reporting. Above all, the...
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2016 The Year of Machine Learning: Webinar
December is stressful. There’s shopping, over eating, over drinking, (so far it doesn’t sound so bad…) on top of year end reviews, meeting annual goals and project planning for the year ahead. With all...
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Frederick Vallaeys’ Predictions for 2016
As always, we’ve pulled together some of the biggest names in PPC to bring you our annual predictions eBook, this year presented as, “Digital and Local Marketing Predictions: 2016, The Year of Audience...
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John Gagnon’s Predictions for 2016
Welcome to 2016! You may have the post-holiday blues or you may be going full steam ahead to catch up on time lost. Either way, you’ll likely want a glimpse at what’s ahead. Luckily we teamed up with...
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BBM vs AdWords Conversion Optimizer
There are a few optimization solutions on the market that can help you generate more clicks and conversions for your PPC campaigns, but at what cost? We’ve compared Google AdWords Conversion Optimizer...
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